#: locale=en
## Action
### URL
LinkBehaviour_C76FB817_CA80_7335_41C2_75D82B3E60EF.source = http://www.loremipsum.com
LinkBehaviour_D813F82A_EE75_525C_41E6_EDFB6A592F11.source = http://www.loremipsum.com
LinkBehaviour_D812B81B_EE75_527C_41E0_46D209D7E09E.source = http://www.loremipsum.com
PopupWebFrameBehaviour_C497FE1A_D08B_C83C_41E8_F77B3B8FB3B9.url = https://www.brayleinoevents.com/
PopupWebFrameBehaviour_D81407E5_EE75_5DD7_41E4_CB8ACAE15DD3.url = https://www.brayleinoevents.com/
PopupWebFrameBehaviour_3353DC5B_024C_280E_4170_78BD1919CB6B.url = https://www.brayleinoevents.com/about/our-story/
PopupWebFrameBehaviour_48B393AA_5AF5_303F_41A2_30D78CEAFBA7.url = https://www.brayleinoevents.com/work/
PopupWebFrameBehaviour_3329E007_025C_1806_416F_1BBFF9041AE6.url = https://www.brayleinoevents.com/work/
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LinkBehaviour_505CE54F_60AA_82AE_41D4_4ED07DFE5DD4.source = mailto:enquiries@brayleinoevents.com
LinkBehaviour_4240743E_60AB_824B_4194_D780EFC7D422.source = mailto:enquiries@brayleinoevents.com
## Hotspot
### Tooltip
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HotspotPanoramaOverlayArea_54FE3BA8_5AFB_103B_41C4_EB8ECEAA1D2F.toolTip = Brands we work with
HotspotPanoramaOverlayArea_4CB10FD0_56B1_014F_41D4_C25543AAEF0B.toolTip = Brands we work with
HotspotPanoramaOverlayArea_4A456299_56B1_03F1_41D2_6B32779310E3.toolTip = Brands we work with
HotspotPanoramaOverlayArea_4C8DD0A8_56B1_7FDF_41D3_B472AA58B218.toolTip = Brands we work with
HotspotPanoramaOverlayArea_4A1440D7_56B3_1F71_41D0_0BEB8071732C.toolTip = Brands we work with
HotspotPanoramaOverlayArea_4AD11CED_56B1_0751_41A2_D0A94E846ACC.toolTip = Brands we work with
HotspotPanoramaOverlayArea_CB015166_C51B_16A4_41C4_05CFE48B09CD.toolTip = Bring virtual and physical together on the show floor
HotspotPanoramaOverlayArea_CB513CC3_C51B_0FDC_41E8_8C5F8D2116E7.toolTip = Bring virtual and physical together on the show floor
HotspotPanoramaOverlayArea_C8A437A2_C51B_1A5C_41CC_230F714A512E.toolTip = Bring virtual and physical together on the show floor
HotspotPanoramaOverlayArea_450E9E04_03CD_EBFB_4183_6B8BF77D8644.toolTip = Bring virtual and physical together on the show floor
HotspotPanoramaOverlayArea_CB90EA58_C519_0AEC_41D9_D2B8B592B827.toolTip = Bring virtual and physical together on the show floor
HotspotPanoramaOverlayArea_D0E3A0CD_EFBB_1631_41B8_EF05E4D9A94D.toolTip = Capabilities
HotspotPanoramaOverlayArea_32070609_02CC_180D_416F_AFF00E38B4A6.toolTip = Capabilities
HotspotPanoramaOverlayArea_CD87AF58_EFFD_6AD2_41E0_C29BA7FD2DA1.toolTip = Events Lab
HotspotPanoramaOverlayArea_32199115_02C4_1805_417A_2BFDCB564030.toolTip = Events Lab
HotspotPanoramaOverlayArea_32F7247E_02CC_F806_417B_55CCED6C7645.toolTip = Events Lab
HotspotPanoramaOverlayArea_320B9C04_024C_6FFB_4180_67F4D306AF31.toolTip = Events Lab
HotspotPanoramaOverlayArea_337FF267_02C4_1805_416B_9E197B5B35CD.toolTip = Events Lab
HotspotPanoramaOverlayArea_4CA986CA_56B7_0350_41D4_1AB0D3255E2E.toolTip = Events Lab
HotspotPanoramaOverlayArea_36D222F7_03C4_7806_417E_DD92E976D0B8.toolTip = Future Tech
HotspotPanoramaOverlayArea_3016EAC1_03CC_287D_4180_F9875CABAE5B.toolTip = Future Tech
HotspotPanoramaOverlayArea_4D5B9086_56B1_3FD3_4185_47A5F5D6503C.toolTip = Future Tech
HotspotPanoramaOverlayArea_2C5F1EFE_02CC_6806_4147_8FDA4FB1D790.toolTip = Future Tech
HotspotPanoramaOverlayArea_3188D8AD_03CC_6805_417F_645B5A774FA4.toolTip = Future Tech
HotspotPanoramaOverlayArea_D0BC990A_EFBD_1632_41E8_CDCC505D9B8D.toolTip = Future Tech
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HotspotPanoramaOverlayArea_31292B55_03C4_281A_4179_E6A63B34F127.toolTip = Hybrid
HotspotPanoramaOverlayArea_304D5E4A_02C4_280F_4170_1E54CB2ADF14.toolTip = Hybrid
HotspotPanoramaOverlayArea_282A211F_023C_3805_415A_893C29B5C512.toolTip = Mixed Reality Avatar
HotspotPanoramaOverlayArea_FA990B35_CADC_CA7E_41D8_44336AA606FB.toolTip = Phihong
HotspotPanoramaOverlayArea_4AB135C8_5FEA_8DD0_41D5_70C959198E32.toolTip = Put the spotlight on virtual attendees in sessions
HotspotPanoramaOverlayArea_42C701D4_5AB5_106B_41D5_D9D4A5ED2EA7.toolTip = Put the spotlight on virtual attendees in sessions
HotspotPanoramaOverlayArea_BBDB3D5B_AC97_CFBB_41C3_B9A6C09E9396.toolTip = Put the spotlight on virtual attendees in sessions
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overlay_F697E3AA_E689_E305_41E1_ECA4D791BD83.toolTip = Showreel
HotspotPanoramaOverlayArea_D0E51E50_EF85_2A2E_41C5_A7804F353AB0.toolTip = Sustainability
HotspotPanoramaOverlayArea_D2D51AAF_EF8D_6A72_41E1_E5C00C597D9C.toolTip = Sustainability
HotspotPanoramaOverlayArea_D0872A81_EF8B_EA31_41C0_2875577774DF.toolTip = Sustainability
HotspotPanoramaOverlayArea_D0FD1C94_EF87_EE56_41E0_70AF2CBE2225.toolTip = Sustainability
HotspotPanoramaOverlayArea_87DB2683_F3BB_3ABB_41E0_02B59A408274.toolTip = Sustainability
HotspotPanoramaOverlayArea_D0F39384_EF85_1A37_41D9_DACBB4658B9A.toolTip = Sustainability
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HotspotPanoramaOverlayArea_B041D068_A28A_576F_41C6_8DA92A4F9D38.toolTip = The Future of Events
HotspotPanoramaOverlayArea_4CAE6E1C_56B7_02F7_4198_D6376D027A62.toolTip = Virtual Events
HotspotPanoramaOverlayArea_31919084_03C4_38FB_415D_DF93BF213616.toolTip = Virtual Events
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HotspotPanoramaOverlayArea_29461A9D_023C_680A_4180_271B5F31E2C0.toolTip = Your hands are the mouse
HotspotPanoramaOverlayArea_E5B48E1C_CACC_CA2C_41E7_6E310E736A16.toolTip = bp Pulse
## Media
### Subtitle
panorama_F7932CF7_E6B9_A5C3_41E2_9D911894122D.subtitle = CAPABILITIES
panorama_E9A09EBE_E689_A588_41E4_1391B1CF5851.subtitle = Companies
panorama_BD738E08_F285_2DDC_41E9_6A722AC36E20.subtitle = EVENTS LAB
panorama_F6DC4167_E698_7F59_41EB_9BCDF3DE28BE.subtitle = FUTURE
panorama_E9777D7A_E698_A72B_41DF_E990F01F3E3B.subtitle = HYBRID
album_887CAFB3_F385_EAD6_41CB_56474BE02E91.subtitle = Our Approach
album_B58842DA_ED87_FA00_41D2_7E4D29FC9D81.subtitle = Phihong
panorama_DF8DF9EC_E979_EC32_41E5_D9C9E0C2EDC0.subtitle = Sustainability
album_8088A325_F385_3BFE_41E5_73E45801DA9C.subtitle = Sustainability
video_6BE8DB3C_7A2C_7F71_41DB_85F2215B8E60.subtitle = The future of virtual events
panorama_F698E3A8_E689_E305_41E3_FCF025A70393.subtitle = Welcome
album_BD8D0186_ED85_3601_41BF_996DAC213CC4.subtitle = Wood
album_B43082C5_ED86_FA0F_41D7_2CA65B57C027.subtitle = bp Pulse
### Title
photo_D60319DC_E699_AC0B_41C0_C6BBC8E12F82.label = BP
photo_D60319DC_E699_AC0B_41C0_C6BBC8E12F82.label = BP
video_CCCB404B_D285_39D5_41D6_A7937970500D.label = Bray Leino Events - Showreel May 2022 - v2
album_8088A325_F385_3BFE_41E5_73E45801DA9C_0.label = Bray Leino Events_Sustainability in Live Events-1
album_8088A325_F385_3BFE_41E5_73E45801DA9C_9.label = Bray Leino Events_Sustainability in Live Events-10
album_8088A325_F385_3BFE_41E5_73E45801DA9C_10.label = Bray Leino Events_Sustainability in Live Events-11
album_8088A325_F385_3BFE_41E5_73E45801DA9C_11.label = Bray Leino Events_Sustainability in Live Events-12
album_8088A325_F385_3BFE_41E5_73E45801DA9C_1.label = Bray Leino Events_Sustainability in Live Events-2
album_8088A325_F385_3BFE_41E5_73E45801DA9C_2.label = Bray Leino Events_Sustainability in Live Events-3
album_8088A325_F385_3BFE_41E5_73E45801DA9C_3.label = Bray Leino Events_Sustainability in Live Events-4
album_8088A325_F385_3BFE_41E5_73E45801DA9C_4.label = Bray Leino Events_Sustainability in Live Events-5
album_8088A325_F385_3BFE_41E5_73E45801DA9C_5.label = Bray Leino Events_Sustainability in Live Events-6
album_8088A325_F385_3BFE_41E5_73E45801DA9C_6.label = Bray Leino Events_Sustainability in Live Events-7
album_8088A325_F385_3BFE_41E5_73E45801DA9C_7.label = Bray Leino Events_Sustainability in Live Events-8
album_8088A325_F385_3BFE_41E5_73E45801DA9C_8.label = Bray Leino Events_Sustainability in Live Events-9
panorama_E9A09EBE_E689_A588_41E4_1391B1CF5851.label = Companies
panorama_BD738E08_F285_2DDC_41E9_6A722AC36E20.label = EVENTS LAB
video_742F1C36_7A2C_D971_41C5_B22AF3211E1B.label = Howden_Animation 5_Elevate_Final (1)
video_74D381AE_7A2C_AB6E_41BA_B2CB7CE2083A.label = Now-you-know
album_B58842DA_ED87_FA00_41D2_7E4D29FC9D81.label = Phihong
panorama_DF8DF9EC_E979_EC32_41E5_D9C9E0C2EDC0.label = Sustainability
album_8088A325_F385_3BFE_41E5_73E45801DA9C.label = Sustainability
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album_B58842DA_ED87_FA00_41D2_7E4D29FC9D81_3.label = VX LAB CASE STUDIES11
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album_BD8D0186_ED85_3601_41BF_996DAC213CC4_1.label = VX LAB CASE STUDIES2
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photo_CB163DC4_E688_6401_41E0_65ACBD69CAA0.label = VX LAB CASE STUDIES3
photo_C8FB3E88_E688_640F_41E9_6088328F3734.label = VX LAB CASE STUDIES5
photo_C8FB3E88_E688_640F_41E9_6088328F3734.label = VX LAB CASE STUDIES5
album_B58842DA_ED87_FA00_41D2_7E4D29FC9D81_1.label = VX LAB CASE STUDIES9
photo_8866EFB4_F385_EAD2_41C0_B4F5CDB44664.label = WHO WE ARE SLIDES
photo_D7606AE6_E699_EC05_41C5_253B40A7D379.label = WHO WE ARE SLIDES
photo_D7606AE6_E699_EC05_41C5_253B40A7D379.label = WHO WE ARE SLIDES
photo_8866BFB4_F385_EAD2_41E9_D3C68844AC32.label = WHO WE ARE SLIDES3
photo_8866AFB5_F385_EAD2_41DA_780C6C7C438A.label = WHO WE ARE SLIDES4
panorama_F698E3A8_E689_E305_41E3_FCF025A70393.label = Welcome
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video_7434FA8F_7A2C_792F_41D4_3FE9A53D35D2.label = leino_hp_video
video_74205E39_7A2C_D973_41B5_8EE584D2FBA9.label = leino_hp_video_Trim
panorama_548B5DCC_75E3_FD3A_41B9_8FAA95D6D04D.label = panorama_01
panorama_6D127AE7_7F49_433F_41D5_157F36EA6A0D.label = stage-panorama_01
panorama_F7932CF7_E6B9_A5C3_41E2_9D911894122D.label = CAPABILITIES
panorama_F6DC4167_E698_7F59_41EB_9BCDF3DE28BE.label = FUTURE
panorama_E9777D7A_E698_A72B_41DF_E990F01F3E3B.label = HYBRID
### Video
videolevel_D35FFE0F_E988_E40F_41D8_886D51D3192E.url = media/video_6BE8DB3C_7A2C_7F71_41DB_85F2215B8E60_en.m3u8
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## Popup
### Title
window_4838C63F_03C4_1805_4180_FC78099FD696.title = About Us
window_49C3E453_03C4_181E_4175_F3AF1AB3BD71.title = The Fantastic brands we work with
## Right Click Menu
### Text
TDVAuthor.label = Bray Leino Events
## Skin
### Button
Button_0DECFFED_12FA_D26D_419B_F907711405D7.label = BOOK NOW
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HTMLText_F60D2FD3_D167_A36C_41CE_A122C19553AF_mobile.html = AN IMMERSIVE SPACE FOR CURIOUS BRANDS AND FUTURE FOCUSED STORYTELLERS
As a world leading experience delivery agency, we wanted to create a space to let our clients, partners and stakeholders explore the very latest in virtual, hybrid and future tech that is shaping our industry.
As a world leading experience delivery agency, we wanted to create a space to let our clients, partners and stakeholders explore the very latest in virtual, hybrid and future tech that is shaping our industry.
LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT. MAECENAS CONGUE EROS MAGNA, ID BIBENDUM EROS MALESUADA VITAE.
Address: line 1
Address: line 2
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GPS: xxxxxxxxxx
Our Approach
Virtual Wow!
130+in-house designers, producers, animators, editors and digital specialists delivering inspiring virtual solutions
INTUITIVE DESIGN
• Cutting-edge immersive architecture
• Carefully crafted user journeys
• Brand alignment
UNCOMPROMISED FUNCTIONALITY
• In-house digital experts
• Live streaming, networking tools, meetings, poles, Q&A on demand
• Creatively-driven engagement
• Seamless user experience
DEVICE COMPATIBLE
• Mobile-optimised for live streaming
• Webcasting to all types of device
• Infinite viewers - unlimited scalability
SECURE ENVIRONMENT
• GDPR-compliant
• Secure cloud-based environment
• End-to-end encryption
• UK Government and UN tested
100% MEASURABLE
• 24/7 access to analytics dashboard
• Real-time data
• Agile marketing campaign support
Virtual Wow!
130+ in-house designers, producers, animators, editors, and digital specialists delivering inspiring virtual solutions
INTUITIVE DESIGN
• Cutting edge immersive architecture
• Carefully crafted user journeys
• Brand alignment
UNCOMPROMISED FUNCTIONALITY
• In-house digital experts
• Live streaming, networking tools, meetings, poles, Q&A on demand etc.
• Creatively driven engagement
• Seamless user experience
DEVICE COMPATIBLE
• Mobile-optimised for live streaming
• Webcasting to all types of device
• Infinite viewers-unlimited scalability
SECURE ENVIRONMENT
• GDPR compliant
• Secure cloud based environment
• End-to-end encryption
• UK Government and UN tested
100% MEASURABLE
• 24/7 access to analytics dashboard
• Real-time data
• Agile marketing campaign support
Bring virtual and physical together on the show floor
Bring virtual and physical together on the show floor
Bring virtual and physical together on the show floor
Bring virtual and physical together on the show floor
Bring virtual and physical together
Bring virtual and physical together
An immersive virtual experience is a great way to showcase your business and connect in person and virtual participants. Users can virtually visit the factory floor, office space or interact with 3D modelled or digitally captured products in a virtual setting. In person attendees can navigate through the experience on the stand – via touch screen / haptics or VR. Live polls, collaboration boards, social walls and gamification area all used to connect in-person and virtual audiences.
Camera techniques will play a huge part in how engaging your content will be.
During the planning phase, consider how the camera will move and how you will be able to edit the shots together:
• Moving shots as well as still shots
• Tracking and panning
• Tilt up/down
• Steady cam/dolly/tracks/crane
• Varying camera angles, and multiple cameras
Camera movement makes for exciting viewing, but is not always appropriate for the content.
Consider also vision mixing techniques to engage but not confuse the audience:
• Frame composition
• Slow versus fast paced
• Highlighting individual speakers versus wide shots
Skilful mixing and editing is used to establish context and to bring the audience in to the mix – to give them a front row seat at the centre of the action.
Camera techniques will play a huge part in how engaging your content will be
Euroclear Conference
Bringing a global C-Suite audience together
Bray Leino Events was challenged with evolving a leading global thought-leadership Conference into a fully digital experience for over 800 attendees. As a starting point, our team built key objectives with the client:
• Provide a platform which delivered a Conference that felt familiar to delegates when it was not possible to run physical events.
• Present unique insights into key and current industry topics and developments using the experience and knowledge of the most recognised experts from across the industry
• Bring together business leaders and Subject Matter Experts to drive best practice through structured and informal networking opportunities
To meet these objectives, our team put together a content strategy and conference agenda which provided delegates with engaging and varied content over a 3-day period. We conducted all speaker filming across a 3-week period utilising high quality production equipment and branded intro/outro/ motion graphics to ensure every session had a polished and professional look. We also worked with the client to establish a clearly defined event running order and oversaw the delivery of this:
• 29 sessions over the 3-day period
• 38 speakers from across the globe
• A mix of pre-recorded and live speakers with interactive Q&A sessions and video
• Fully branded platform site with speakers, attendees and partners searchable by names, roles and key profile words
• Video call capabilities between the attendees for networking purposes
• Seamless integration between registration and the platform for an invite-only audience
Howden Live
An immersive digital event experience
Howden has evolved into a global leader in energy efficient air handling solutions with more than 65 locations across the globe. They have adapted their strategy to become digital solutions innovators across multiple sectors.
To celebrate its digital achievements and demonstrate its new approach, Howden commissioned Bray Leino Events to host Howden Uptime Virtual 2020 – a two-day virtual gathering of more than 800 customers and colleagues across the globe. We designed and created the platform which provided visitors with an immersive 3D experience where they could navigate an array of content
including live presentations, panel discussions, interactive tools and activities, and
augmented reality demonstrations through which they had direct
access to Howden experts from around the world.
The Event in numbers: more than 800 delegates; 7 interactive touchpoints; and 11 Speaker sessions consisting of live and pre-recorded content
To explore the event experience, please click here
Hybrid and plenary sessions
Hybrid and plenary sessions
On-stand plenary and demo sessions can be presented on the show floor by physical and digital speakers. Presentation and demo spaces should feel more like a TV studio than a pop-up soapbox. Leaps in hardware and broadband internet now allow sudio format presentations to be accomplished in a smaller footprint and at a reduced cost, without a reduction in quality.
Broadcast quality cameras, lighting and connectivity are essential to stream to and interact with virtual participants alongside in-person attendees.
'Gig in a box' solutions allow speakers to present from wherever they are whilst still appearing professional. These solutions can be couriered to your speaker in advance and include a full HD remote PTZ camera, built-in lighting and professional microphone, all of which can be operated remotely by technicians at the venue or at another location entirely.
Imagine differently
We create world class Live Experiences. We've been doing it for 30 years.
Everyone at Bray Leino Events is passionate about the power of live. We revel in telling our clients stories whether in-person or virtual, at a summit or exhibition, as part of a brand activation or awards celebration.
We are international and growing – with over 300 event and digital specialists in 8 locations across the UK, Singapore, Shanghai, Kuala Lumpur and Chicago.
We have the best people, in-house, who work with our clients as an extension of their team to imagine and deliver serious impact, measurable ROI and some big and mighty WOW!
Importance of choosing the right venue
Importance of choosing the right venue.
As a hybrid plenary caters to both physical and virtual attendees, choice of venue is key; thinking about what people will see and hear from both points of view is of utmost importance. There must be enough space for attendees, and AV hardware, to create the right environment. This especially includes thinking on height:
• for rigging
• for banners and decorative elements
• for creating a strong ambience that will enrich the experience for all participants
The camera lens acts as the remote audience, so placement of this is key for an intimate atmosphere. A good presenter will maintain eye contact with the lens to keep remote participants engaged without ignoring the physical audience in the room. A delicate balance is required to reach all of the audience for the full duration of the presentation. This especially applies when there is scripted content; and on these occasions, a teleprompter will most likely be required so that lens-eye view is maintained.
Invest in a multi-purpose experience
Invest in a multi-purpose experience
Build a comprehensive 3D virtual environment to showcase your offer: play videos, add downloadable content, incorporate gamification, run live and on demand talks. Consider the legacy – build an experience that can be used again and again at trade shows or stand-alone experiences.
Our Approach
Virtual Wow!
Early in the switch to virtual we decided not to create our own Virtual Platform. Our clients required a different approach for each event, and we needed to be able to flex between experience designs – whether the priority was immersive storytelling, B2B matchmaking (with AI built in), multi-language delivery or something completely different. We have put 50+ platforms through their paces and partnered with a select few leading providers.
Working with our own in-house team of 130 digital, video production and content professionals, we provide a world-class virtual solution. All of our Virtual Events are:
• Fully customisable Each digital experience is customised from the ground up by our in-house experts to ensure that its functionality is a perfect match to event objectives.
• Intuitively designed The technology is cutting edge, and the design clean and intuitive. The platforms’ functionality is ‘easy-to-use’ and can be fully branded and sub-branded.
• Secure and fully GDPR compliant Each platform operates in a secure, cloud-hosted environment with end-to-end encryption and is fully GDPR-compliant.
• 100% measurable Users have 24/7 access to a customisable analytics dashboard and unique ‘world visitor map’. Download registration data and reports in real-time to support agile marketing campaigns.
• Mobile & tablet compatible The platform is mobile-optimised and incorporates live streaming capabilities for webcasting to all devices.
• Globally accessible Utilising the world’s quickest content distribution network, content can be streamed to infinite viewers across five continents with unlimited scalability.
Push engagement through the virtual platform
Push engagement through the virtual platform
All attendees able to engage and interact throughout the event (chat/ slack areas, live Q&A sessions, submit and vote up questions, polling, download slides, gamification etc.). Augmented Reality is a great tool to bring this to life for all participants.
Put the spotlight on virtual attendees in sessions
Put the spotlight on virtual attendees in sessions
Ensure virtual attendees are highly visible in the room:
• Display the number of virtual participants
• Show virtual attendees on the screen
• green screen virtual speakers onto stage
• Brief moderators to interact with all participants
This is a stylised way to remind the live audience that there is also a remote audience, and to bring these virtual participants into the meeting. It might not always be appropriate to show faces, but is usually worthwhile achieving whole audience engagement by facilitating cross-audience interaction.
This is a very stylised way to remind the live audience that there are other remote audience members, and bring them into the conversation. It might not always be appropriate to show faces, depending on your event and content.
Additional interactive options include a visible counter showing numbers of logged in viewers and where in the country/world they are viewing from. Another option may be to display a heat map showing location of audience, to help aid both the presenter and other participants to understand their audience better both as a group and individually.
Teleconferencing
Every meeting room should be able to incorporate remote participants and physical attendees seamlessly, creating joined up conversations wherever your meeting occurs. This is achieved through state-of-the-art hardware as well as good broadband connections at both the show and wherever your remote attendees are based.
Telepresence Robots
Bring virtual attendees to the physical show floor with telepresence robots. It might be tempting to allow someone back in the office to manage remote visitors, but it will be far more impactful to include them in the stand experience and make a feature of it.
With telepresence robots, physical presence for remote team members, consultants, vendors, customers, and clients is possible. Without question, the “future of work” requires workplace evolution: solutions that provide seamless, reliable, and natural presence and collaboration for remote workers.
Telepresence robots can be used not only by virtual attendees but also by customer-facing staff. Rather than flying out all your staff to a single event, you can now simply send one physical representative and the additional staff can attend remotely. This allows potential clients to speak with anyone from your company. If a potential client has a very specific technical question, they can now have it answered 'in-person' directly on the show floor by a technical representative.
Three golden rules
1. Not all platforms are created equal
One size (or one platform) does NOT fit every audience and each programme. Conferences, trade shows, activations, staff meetings, and awards - each has a relevant hybrid approach. Objectives first: audiences next; only then creating the ideal event solution.
2. Impact always trumps equivalence
Matching physical and virtual participant needs is not always feasible. Demos, networking receptions & performances all need bespoke arrangements for each audience. Mapping visitor journeys/touchpoints identifies the ideal points for impact.
3. Success lives in ‘Blended Experiences’
Blended experiences (all attendees mutually aware & interacting) have to be curated. Hybrid success is measured in the connections with and interactions between, physical and virtual delegates. KPI's help ensure delegate connections are both planned and reported.
UK Pavilion
UK Pavilion at Expo 2020 Dubai
Expo 2020 Dubai – often promoted as ‘The World’s Greatest Show’ – is expected to attract the largest number of international visitors in World Expo history. Its focus on bringing nations together to share solutions to some of the planet’s greatest challenges will be more relevant than ever in a post-pandemic world.
Under the theme ‘Innovating for a Shared Future’, the UK Pavilion offers an awe-inspiring glimpse into the future, exploring everything from artificial intelligence to the commercialisation of space. Bray Leino Events was awarded the Event Management Services contract for all activities at the UK Pavilion during Expo; the agency is managing the full event calendar, sponsor and partner programmes, venue and logistics, and PR and communications.
As part of the contract and the ‘One year to go’ campaign, our in-house creative and digital teams jointly designed, developed and hosted a web-based, fully immersive, virtual tour of the UK Pavilion concept.
Holoportation
Collaborate with each other from across the world
Holoportation is a new type of 3D capture technology that allows high-quality 3D models of people to be reconstructed, compressed and transmitted anywhere in the world in real time.
When combined with mixed reality displays such as HoloLens, this technology allows users to see, hear, and interact with remote participants in 3D as if they are actually present in the same physical space. Communicating and interacting with remote users becomes as natural as face-to-face communication.
Mixed Reality Avatar
A digital version of any person, speaking in any language
In sci-fi movies and TV, holograms have long embodied a bevy of characters, including Princess Leia and The Doctor on “Star Trek: Voyager.”
A big part of the appeal of these 3D representations is that they occupy the same space we do and that we can interact with them in a way we cannot with 2D videos and photos.
Beyond the fictional world, holograms are starting to help humans in real life. They’re translators, teachers and preservers of memories.
New younger generations are starting to expect spatial - 3D/volumetric - content and avatars. People have an innate instinct to want to speak with people, to have a face-to-face conversation with real humans. This bridges the barrier between real and virtual, until a time when teleportation becomes a real possibility anyway!
Wearables
New wearables allow users to manipulate their fingers to execute commands for devices like computers and drones
Motion and gesture data solutions allow people to communicate in new and exciting ways within any environment. Not only are these platforms immersive but also intuitive so that the focus can be on communication.
New gesture driven solutions that augment the capability of humans to work with both their real and digital surroundings.
Gesture-based Natural User Interfaces are hardware that allows you to communicate with your digital surroundings through simple and instinctive gestures. Similar to how Tom Cruise navigated through data in Minority Report, you can now browse the internet, play games, communicate with other people in real time, all through the swipe of your hands or a twirl of your fingers.
Send out an ‘event in a box’ – allowing participants to dress their office spaces in the event brand / theme. This can include food and drink that would be served to physical guests.
Send out an ‘event in a box’ – allowing participants to dress their office spaces in the event brand / theme. This can include food and drink that would be served to physical guests.
A meeting space is always required at in-person trade shows, whether formal or informal. Sparking conversations is always the primary reason for any sales event.
Every meeting room should be able to incorporate remote participants and physical attendees seamlessly, creating joined up conversations wherever your meeting occurs. This is achieved through state-of-the-art hardware as well as good broadband connections at both the show and wherever your remote attendees are based.
All attendees able to engage and interact throughout the event (chat/ slack areas, live Q&A sessions, submit and vote up questions, polling, download slides, gamification etc.). Augmented Reality is a great tool to bring this to life for all participants.
An immersive virtual experience is a great way to showcase your business and connect in person and virtual participants. Users can virtually visit the factory floor, office space or interact with 3D modelled or digitally captured products in a virtual setting. In person attendees can navigate through the experience on the stand – via touch screen / haptics or VR – live polls, collaboration boards, social walls and gamification can connect in person and virtual audiences.
An immersive virtual experience is a great way to showcase your business and connect in person and virtual participants. Users can virtually visit the factory floor, office space or interact with 3D modelled or digitally captured products in a virtual setting. In person attendees can navigate through the experience on the stand – via touch screen / haptics or VR – live polls, collaboration boards, social walls and gamification can connect in person and virtual audiences.
An immersive virtual experience is a great way to showcase your business and connect in person and virtual participants. Users can virtually visit the factory floor, office space or interact with 3D modelled or digitally captured products in a virtual setting. In person attendees can navigate through the experience on the stand – via touch screen / haptics or VR – live polls, collaboration boards, social walls and gamification can connect in person and virtual audiences.
An immersive virtual experience is a great way to showcase your business and connect in person and virtual participants. Users can virtually visit the factory floor, office space or interact with 3D modelled or digitally captured products in a virtual setting. In person attendees can navigate through the experience on the stand – via touch screen / haptics or VR – live polls, collaboration boards, social walls and gamification can connect in person and virtual audiences.
An immersive virtual experience is a great way to showcase your business and connect in person and virtual participants. Users can virtually visit the factory floor, office space or interact with 3D modelled or digitally captured products in a virtual setting. In person attendees can navigate through the experience on the stand – via touch screen / haptics or VR. Live polls, collaboration boards, social walls and gamification are all used to connect in-person and virtual audiences.
As a hybrid plenary caters to both physical and virtual attendees, choice of venue is key; thinking about what people will see and hear from both points of view is of utmost importance. There must be enough space for attendees, and AV hardware, to create the right environment. This especially includes thinking on height:
• for rigging
• for banners and decorative elements
• for creating a strong ambience that will enrich the experience for all participants
The camera lens acts as the remote audience, so placement of this is key for an intimate atmosphere. A good presenter will maintain eye contact with the lens to keep remote participants engaged without ignoring the physical audience in the room. A delicate balance is required to reach all of the audience for the full duration of the presentation. This especially applies when there is scripted content; and on these occasions, a teleprompter will most likely be required so that lens-eye view is maintained.
Bring virtual attendees to the physical show floor with telepresence robots. It might be tempting to allow someone back in the office to manage remote visitors, but it will be far more impactful to include them in the stand experience and make a feature of it.
With telepresence robots, physical presence for remote team members, consultants, vendors, customers, and clients is possible. Without question, the “future of work” requires workplace evolution: solutions that provide seamless, reliable, and natural presence and collaboration for remote workers.
Telepresence robots can be used not only by virtual attendees but also by customer-facing staff. Rather than flying out all your staff to a single event, you can now simply send one physical representative and the additional staff can attend remotely. This allows potential clients to speak with anyone from your company. If a potential client has a very specific technical question, they can now have it answered 'in-person' directly on the show floor by a technical representative.
Build a comprehensive 3D virtual environment to showcase your offer: play videos, add downloadable content, incorporate gamification, run live and on demand talks. Consider the legacy – build an experience that can be used again and again at trade shows or stand-alone experiences.
During the planning phase, consider how the camera will move and how you will be able to edit the shots together:
• Moving shots as well as still shots
• Tracking and panning
• Tilt up/down
• Steady cam/dolly/tracks/crane
• Varying camera angles, and multiple cameras
Camera movement makes for exciting viewing, but is not always appropriate for the content.
Consider also vision mixing techniques to engage but not confuse the audience:
• Frame composition
• Slow versus fast paced
• Highlighting individual speakers versus wide shots
Skilful mixing and editing is used to establish context and to bring the audience in to the mix – to give them a front row seat at the centre of the action.
Ensure virtual attendees are highly visible in the room:
• Display the number of virtual participants
• Show virtual attendees on the screen
• Green screen virtual speakers onto stage
• Brief moderators to interact with all participants
This is a stylised way to remind the live audience that there is also a remote audience, and to bring these virtual participants into the meeting. It might not always be appropriate to show faces, but is usually worthwhile achieving whole audience engagement by facilitating cross-audience interaction.
Additional interactive options include a visible counter showing the total number of participants joining the meeting, and where in the country/world they are joining from. This can be expressed as a heat map, helping both the presenter and other participants better understand the breadth and scale of the whole assembled audience.
On-stand plenary and demo sessions can be presented on the show floor by physical and digital speakers. Presentation and demo spaces should feel more like a TV studio than a pop-up soapbox. Leaps in hardware and broadband internet now allow sudio format presentations to be accomplished in a smaller footprint and at a reduced cost, without a reduction in quality.
Broadcast quality cameras, lighting and connectivity are essential to stream to and interact with virtual participants alongside in-person attendees.
'Gig in a box' solutions allow speakers to present from wherever they are whilst still appearing professional. These solutions can be couriered to your speaker in advance and include a full HD remote PTZ camera, built-in lighting and professional microphone, all of which can be operated remotely by technicians at the venue or at another location entirely.
1. Not all platforms are created equal
One size (or one platform) does NOT fit every audience and each programme. Conferences, trade shows, activations, staff meetings, and awards - each has a relevant hybrid approach. Objectives first: audiences next; only then creating the ideal event solution.
2. Impact always trumps equivalence
Matching physical and virtual participant needs is not always feasible. Demos, networking receptions & performances all need bespoke arrangements for each audience. Mapping visitor journeys/touchpoints identifies the ideal points for impact.
3. Success lives in ‘Blended Experiences’
Blended experiences (all attendees mutually aware & interacting) have to be curated. Hybrid success is measured in the connections with and interactions between, physical and virtual delegates. KPI's help ensure delegate connections are both planned and reported.
A digital version of any person, speaking in any language
In sci-fi movies and TV, holograms have long embodied a bevy of characters, including Princess Leia in "Star Wars" and The Doctor on “Star Trek: Voyager.”
A big part of the appeal of these 3D representations is that they occupy the same space we do and that we can interact with them in a way we cannot with 2D videos and photos.
Beyond the fictional world, holograms are starting to help humans in real life. They’re translators, teachers and preservers of memories.
New younger generations are starting to expect spatial - 3D/volumetric - content and avatars. People have an innate instinct to want to speak with people, to have a face-to-face conversation with real humans. This bridges the barrier between real and virtual, until a time when teleportation becomes a real possibility anyway!
An immersive digital event experience
Howden has evolved into a global leader in energy efficient air handling solutions with more than 65 locations across the globe. They have adapted their strategy to become digital solutions innovators across multiple sectors.
To celebrate its digital achievements and demonstrate its new approach, Howden commissioned Bray Leino Events to host Howden Uptime Virtual 2020 – a two-day virtual gathering of more than 800 customers and colleagues across the globe. We designed and created the platform which provided visitors with an immersive 3D experience where they could navigate an array of content
including live presentations, panel discussions, interactive tools and activities, and augmented reality demonstrations through which they had direct
access to Howden experts from around the world.
In numbers: more than 800 delegates; 7 interactive touchpoints; and 11 Howden Uptime Virtual 2020 Speaker sessions consisting of live and pre-recorded content
To explore the event experience, please click here
Bringing a global C-Suite audience together
Bray Leino Events was challenged with evolving a leading global thought-leadership Conference into a fully digital experience for over 800 attendees. As a starting point, our team built key objectives with the client:
• Provide a platform which delivered a Conference that felt familiar to delegates when it was not possible to run physical events
• Present unique insights into key and current industry topics and developments using the experience and knowledge of the most recognised experts from across the industry
• Bring together business leaders and Subject Matter Experts to drive best practice through structured and informal networking opportunities
To meet these objectives, our team put together a content strategy and conference agenda which provided delegates with engaging and varied content over a 3-day period. We conducted all speaker filming across a 3-week period utilising high quality production equipment and branded intro/outro motion graphics to ensure every session had a polished and professional look. We also worked with the client to establish a clearly defined event running order and oversaw the delivery of this:
• 29 sessions over the 3-day period
• 38 speakers from across the globe
• A mix of pre-recorded and live speakers with interactive Q&A sessions and video
• Fully branded platform site with speakers, attendees and partners searchable by names, roles and key profile words
• Video call capabilities between the attendees for networking purposes
• Seamless integration between registration and the platform for an invite-only audience
Collaborate with each other across the world
Holoportation is a new type of 3D capture technology that allows high-quality 3D models of people to be reconstructed, compressed and transmitted anywhere in the world in real time.
When combined with mixed reality displays such as HoloLens, this technology allows users to see, hear, and interact with remote participants in 3D as if they are actually present in the same physical space. Communicating and interacting with remote users becomes as natural as face-to-face communication.
Expo 2020 Dubai
Expo 2020 Dubai – often promoted as ‘The World’s Greatest Show’ – is expected to attract the largest number of international visitors in World Expo history. Its focus on bringing nations together to share solutions to some of the planet’s greatest challenges will be more relevant than ever in a post-pandemic world.
Under the theme ‘Innovating for a Shared Future’, the UK Pavilion offers an awe-inspiring glimpse into the future, exploring everything from artificial intelligence to the commercialisation of space. Bray Leino Events was awarded the Event Management Services contract for all activities at the UK Pavilion during Expo; the agency is managing the full event calendar, sponsor and partner programmes, venue and logistics, and PR and communications.
As part of the contract and the ‘One year to go’ campaign, our in-house creative and digital teams jointly designed, developed and hosted a web-based, fully immersive, virtual tour of the UK Pavilion concept.
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New wearables allow users to manipulate their fingers to execute commands for devices like computers and drones
Motion and gesture data solutions allow people to communicate in new and exciting ways within any environment. Not only are these platforms immersive but also intuitive so that the focus can be on communication. Gesture-driven solutions augment the capability of humans to work with both their real and digital surroundings.
Gesture-based Natural User Interfaces are hardware that allows you to communicate with your digital surroundings through simple and instinctive gestures. Similar to how Tom Cruise navigated through data in Minority Report, you can now browse the internet, play games, and communicate with other people in real time, all through the swipe of your hands or a twirl of your fingers.
Virtual Wow!
Early in the switch to virtual we decided not to create our own Virtual Platform. Our clients required a different approach for each event, and we needed to be able to flex between experience designs – whether the priority was immersive storytelling, B2B matchmaking (with AI built in), multi-language delivery or something completely different. We have put 50+ platforms through their paces and partnered with a select few leading providers.
Working with our own in-house team of 130 digital, video production and content professionals, we provide a world-class virtual solution. All of our Virtual Events are:
• Fully customisable Each digital experience is customised from the ground up by our in-house experts to ensure that its functionality is a perfect match to event objectives.
• Intuitively designed The technology is cutting edge, and the design clean and intuitive. The platforms’ functionality is ‘easy-to-use’ and can be fully branded and sub-branded.
• Secure and fully GDPR compliant Each platform operates in a secure, cloud-hosted environment with end-to-end encryption and is fully GDPR-compliant.
• 100% measurable Users have 24/7 access to a customisable analytics dashboard and unique ‘world visitor map’. Download registration data and reports in real-time to support agile marketing campaigns.
• Mobile & tablet compatible The platform is mobile-optimised and incorporates live streaming capabilities for webcasting to all devices.
• Globally accessible Utilising the world’s quickest content distribution network, content can be streamed to infinite viewers across five continents with unlimited scalability.
We create world class Live Experiences. We've been doing it for 30 years.
Everyone at Bray Leino Events is passionate about the power of live. We revel in telling our clients stories whether in-person or virtual, at a summit or exhibition, as part of a brand activation or awards celebration.
We are international and growing – with over 300 event and digital specialists in 8 locations across the UK, Singapore, Shanghai, Kuala Lumpur and Chicago.
We have the best people, in-house, who work with our clients as an extension of their team to imagine and deliver serious impact, measurable ROI and some big and mighty WOW!
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CONTACT:
E-mail: Info@loremipsum.com
Web: www.loremipsum.com
Tlf.: +11 111 111 111
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